‘Tis the season to refresh your personal and professional brand.
Giving your consumer audiences a new point of view as they watch and support the growth of your brand can be as easy as updating your email signature or sharing your Strengths Finders results.
When we decided to rebrand BethanyEast PR & Mgmt. Consulting into EHCU Public Relations in 2018 we made a point to strategically share our origin stories, both individually and shared.
What delighted our network most about this strategy was how we used our education, childhood, and mentorship stories to qualify our voices during times of stress, distress, and success.
And in the present we are following up our narratives with real action.
For example, healthcare has been a large portion of the EHCU brand story – we’ve worked well with Community First Health Plans for a few years as well as University Health System (COVID-19 Vaccine Hesitancy) and Junior League of San Antonio (Youth Mental Health Awareness).
But on a personal brand level Uche has focused heavily on how his personal fitness affects his motivation to work harder within his community.
Catch portions of his origin story LIVE on Instagram with his weekly #MotivatedHighlyMelanated posts and learn how he’s chosen to make a difference in how Black and Brown men manage their health.
But in the meantime, here are a few ways you can intertwine your origin story into your 2022 reputation refresh.
Throwback Success Stories/Lessons
You know those moments when you look back and laugh at yourself – or maybe there was a time when you thought something was a big deal and years later didn’t even phase you?
Sharing these moments on your LinkedIn can help your consumers recognize your growth and relevance + cultivate your own subject matter expert voice that is natural and approachable.
Write Testimonials for your Vendors & Clients
Be honest. When is the last time you said “Thank you” to your colleagues or vendors? Look, I understand, we are all so busy. But TBH, offering and sending a Thank You could be as easy as writing a quality review or testimonial.
Create yours on a shareable platform – because selfishly, showing gratefulness is good for any brand.
Say YES to that Podcast Interview Request!
San Antonio has some really dynamic podcasters who have been tackling necessary topics alongside running their own worlds for years.
I Zoomed with host of the Land & Money Podcast, Adam Gates, a few weeks ago.
We discussed tons of urban development stuff + he joined me in my first ever Twitter Space after last month’s Builders Square kick-off.