Last month we talked about conferences – which means May is all about the follow-up. The art of the follow-up is something that separates good entrepreneurs from being great in business or just embarking on a hobby (in our humble opinion).
It happens to the best of us. We meet a fantastic brand with a great product or opportunity but the sheer excitement of taking a moment to schedule a follow-up meeting deters you from making that second contact. Or you get bombarded with tasks, projects, issues, even new successes and lose track of time and a late follow-up will make your opportunity obsolete. So what now? What skill do you need to improve to stop this from happening?
One word – Accountability.
Entrepreneurs and professionals alike fall victim to making overwhelming promises everyday. It’s part of the hustle (yup, I said hustle). But when these promises become uncontrollable flaky-ness (yes, flaky-ness), that’s when we have to sit down and optimize what we are really doing.
Tips to Keeping Track of Accountability
- Use a project management tool – networking is a project within itself, so make sure you keep track of events, conversations, and promises. We use a mix between Google Calendar and Basecamp.
- Create a Code of Ethics – a behavioral guide for your employees and yourself.
- Promise with a purpose – being open about “back scratching” ensures both parties are held accountable to the benefits offered.
- Acknowledge successes AND faults equally – optimize what the situation has taught you and adjust accordingly.