4 Ways to Improve your Omnichannel Marketing
In today’s fast-paced world, customers have a variety of ways to engage with businesses. From brick and mortar stores to e-commerce websites and social media, the options are endless. This has given rise to a new concept in marketing: omnichannel marketing. Omnichannel marketing is a …
10 Best Practices To Improve Your Meta Algorithm Rank
What is the Meta Algorithm? The Meta Algorithm is a set of rules that determine which posts people see when they check their Facebook or Instagram feed. The algorithm shows the posts that "matter most to the user". …
Anecdote Based Networking – Opportunity Report
Greetings Network!! So we left last month on a good note – July was all about networking. We hosted the second installment of the Feast With The Beast lunchtime networking series at Botika. We urged attendees to share their stories and offered a few tips …
When Networking Becomes Work
When we first started our firm we tried our hardest to network at every event, we passed out more than 2000 business cards, shook twice as many hands, our faces ached from smiling and the words “Nice to meet you” seemed to be our motto. …
How to Contact & Partner with Social Media Managers and Brands
Are you in the profession of using social networks to reach consumers via sharing information about businesses, including managing different audiences, different products and very different voices. As social media managers we strive to capture and share vital and interesting information about our clients – …
Write for the Followers, Not the Following
Think of social media as high school. There are the popular folks, the readers, the jockies, the junkies and then there is you … a seeming outlier who is using social media responsibly as a marketing tool for your business or a soapbox to get …
Working with amily, husbands and close acquaintances
We’re publicists, but we are first, small business owners. And we aren’t the first in our family. In fact both of our immediate families are peppered with entrepreneurs, from scientists to manufacturers, beauty and fashion execs to farmers and builders. There’s a little bit of …
Partnerships in Social Media
When contacting social media managers in an effort to create a strategic partnership, here’s something to remember. Know what is acceptable to ask – and the information you need to give up that will back up your request Now that you’ve gotten past the introduction …