4 Ways to Improve your Omnichannel Marketing
In today’s fast-paced world, customers have a variety of ways to engage with businesses. From brick and mortar stores to e-commerce websites and social media, the options are endless. This has given rise to a new concept in marketing: omnichannel marketing. Omnichannel marketing is a …
10 Best Practices To Improve Your Meta Algorithm Rank
What is the Meta Algorithm? The Meta Algorithm is a set of rules that determine which posts people see when they check their Facebook or Instagram feed. The algorithm shows the posts that "matter most to the user". …
NO – NOVEMBER!
At some point we have had to say NO to a client, media associate or employee for a particular request. We often feel guilty and pressured to say YES to accommodate the other person, while ignoring our own advice or moral standing. This is especially …
Who is Sweating Your Brand?
With so many overlapping audience groups and twice as many social platforms, generating quality interactions with loyal consumers can get a bit overwhelming. We’ve been working feverishly to engage with audiences with interest in community and urban development, public health, education, and philanthropy for years. Through memberships …
Spring Clean Your Reputation
‘Tis the season to refresh your personal and professional brand. Giving your consumer audiences a new point of view as they watch and support the growth of your brand can be as easy as updating your email signature or sharing your Strengths Finders results. …
Systemic Discrimination, Black Businesses & The Movement. What matters?
On Saturday evening San Antonio residents gathered in downtown's Travis Park for a peaceful protest sparked by the inhumane treatment, and unjust murder of #GeorgeFloyd. A counter-protest was organized by an armed militia group at the historic Alamo, less than a mile away. The distance …
What Is ‘In The Black’?
IN THE BLACK will be a resource for corporate and municipal buyers across central Texas to identify Black and African American businesses. …
#EntrepreneurLife: What is Self Care?
Greetings Network! “It ain’t my fault that I’m out here makin’ newsI’m the pudding in the proofGotta blame it on my juice” Lizzo So, yeah, if you sang that then it’s highly likely you’re living your best life. And we’re so proud of you. You’re …
Vendors vs. Partners
What is the difference? When should we prioritize one over the other? Building a good team of people in your organization, your business or personal life and finding the right expertise to grow is a vital part to your success. As entrepreneurs our teams are …
Name dropping – is it an art? A privilege? Taboo? What’ say you?
Back when I worked for [Super Big Business ], as a [really interesting title] it was my responsibility to introduce minority entrepreneurs to gain access to procurement opportunities. Now, having worked for [Long list of prominent businesses and offices] to promote marketing activations for diverse audiences. Do …
